Ethical artisan beachwear, loungewear, and upscale casual designer pieces for your work-to-weekend lifestyle.
Do you really know what "made in india" means?
Do you think it means sweatshop labor, slapdash sewing, and colors that run in the wash?
We do things differently. Because you deserve it, and so do the artisans who stand behind their skills. Do you really know your clothes? Here's some quick info about ours: if you want cookie-cutter fast fashion that falls apart quickly, made at lightning speed in a mystery fabric with god-knows-what chemicals by underpaid workers, we can't help you.
Here's what we can help you with: quality, values, and adaptability. Clothes that include special designer details but have wash-and-wear function for lives that move from home to work to going out and back again. Limited-edition pieces that are designed in the USA, by women for women, and produced with a Fair Trade Federation Member facility in Rajasthan, India, using a mix of old-world craft and modern sustainability to blend artistic heritage with today's innovations. We don't mind moving between worlds when it means we're a small part of the growing movement to create a better one. "Clothing conscious" can have new meanings.
Multicultural Maui, the "valley isle", inspired a line that fused world-wandering backgrounds in fashion, international business, and anthropology. Combining cultural arts, far-away travels, and sustainable solutions, we believe in living the answers by creating better pathways of women's independence, employment, and empowerment in caring for ourselves and the world around us, one small business decision at a time.
Are you ready for the journey? Check out our sections on Heritage Artisan Textiles, Craftsmanship, and Creating Consciously to get more details on the people, culture, and processes behind the brand. We seek a human connection and team approach to creating high-quality women's wear infused with the aloha ideals of respect for people and the planet, visiting many places involved in our supply chain to get our hands on the process, in-person, to make thoughtfully-designed, adaptable pieces that stand out from the crowd while mixing in well with your wardrobe.