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Reno, NV 89509
United States

We started on Maui, the Valley Isle, bringing the aloha spirit of harmony between people and nature into our women's clothing made for beach, town, and travels near and far. Feel the difference of heritage textiles, natural materials, and exotic touch of far-off destinations.

Blog

New Year, New Prints, New Collection

Amy DeCew

block_prints_2014_swatches.jpg

We’re getting ready for the next collection, adding block prints into the range for 2014. The artisan-styled handmade block prints bring heritage fiber arts traditions into the line.

Block printing is a well-established art in India, where certain motifs and colors have become associated with specific regions. Historically, the colors of these prints were made with plant dyes using mixes of flowers, spices, and naturally colored clays.

To keep the dyes gentle yet colorfast, we’re going with a mix of the old and new. Low-impact dyes that steer clear of ingredients like heavy metals and formaldehyde, but keep an eye to modern washing standards, allows a traditional art to come alive in contemporary fashion.