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Reno, NV 89509
United States

We started on Maui, the Valley Isle, bringing the aloha spirit of harmony between people and nature into our women's clothing made for beach, town, and travels near and far. Feel the difference of heritage textiles, natural materials, and exotic touch of far-off destinations.

Blog

Just Around the Block

Amy DeCew

The weather on the west coast has been wonderful and we're ready to celebrate summer in new styles from our Huaka'i collection. Coming to Hawaii and California soon, the summer-to-fall styles incorporate handmade block prints from our adventures in Jaipur, where generations of expertise go into every pattern.

This print starts as a series of hand-carved wooden blocks, one block for every color layer. Since these blocks perform well for around 400 to 600 yards of fabric, the carvers must renew each block on a continual basis during the year. There are no machines, no digital grids, no automatic drills; the hand and eye rule the tradition and produce meticulous results.

The pattern is created by dipping the block in the dye and stamping the block on the fabric. The blocks are normally about four to six inches wide, and it takes a careful eye and a steady hand to create the repeat with precision and continuity yard after yard of fabric. And that's just one color, one layer. The dye consistency and drying time between layers is critical for the best final appearance of the print, with no smudges and no bleed between colors.

Interest in both eco-friendly materials and colorfast standards has led to excellent results in the development of dyes that meet both green scene and machine washing needs. Combining new developments and heritage techniques is what makes the conscious fashion quest interesting as well as meaningful.