The challenge of finding petite-friendly brands is a familiar problem for women who need specialty sizes. While there are several large companies that carry a petite size range, specific items like performance and sports gear, natural fiber clothing, or high-quality items with designer touches can require a niche search for small brands that cater directly to the petite customer.
An added layer of difficulty occurs for values-based petite shoppers who look for eco-friendly petite clothing in sweatshop-free and organic fabric options. As old assumptions about the quality and fashion-forward aspects of “green” clothing are giving way to an industry embracing the idea of high-quality, attractive items that have the added bonus of being good to people and the planet, the marketplace can seem like it hasn’t quite caught up with these savvy petite women yet.
We’ve sized our items to help solve the problem. At 5’0” tall, our designer Amy has lived the petite experience, which is about shape and proportion in clothing cuts; it’s a common misconception that being petite is about being skinny. It’s actually about being a shorter height (5’4” and under), with relatively shorter arms and legs, needing different shoulder widths, sleeve lengths, and pant inseams than women of an average height.
That’s why we’ve designed our clothing line with specific features that make for a flexible fit (the adjustable hemlines on our Wanderlust Pant are just one example). Over the next few weeks, we’ll be blogging about the secret sauce of petite-friendly fit…and we bet you’ll be surprised at how much it relates to getting a better fit overall, for women of all heights, shapes, and sizes. Our customers range from petite to petite plus to average to tall. How? We think we’re onto something here, and we want to share it!