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Reno, NV 89509
United States

We started on Maui, the Valley Isle, bringing the aloha spirit of harmony between people and nature into our women's clothing made for beach, town, and travels near and far. Feel the difference of heritage textiles, natural materials, and exotic touch of far-off destinations.

Creating Consciously

The abuses of the fashion industry are common knowledge. The global nature of apparel production is still a reality. How can we combat the worst practices, embrace better workplaces, and seek cross-cultural successes?

                                                          Environmental awareness

Choosing organic fabrics reduces pesticide and fertilizer use, cutting down on toxic chemicals from the soil and waterways all the way to your final product. Like organic food, organic fashion is helping to change the awareness of health concerns and shed light on the impact fashion has on the environment.

Even our dyes are different. From traditional plant and mineral sources to new, low-impact dyes, we're combining the knowledge of tried-and-true methods developed before the industrial age with innovations that reduce the chemical load while creating nontoxic, long-lasting color. 

                                                                 global communities

We work with organizations focused on fair trade practices. No sweatshops. No child labor. Instead, these workplaces offer full-time employment and ongoing training to men and women who earn a living wage, not just a minimum wage. Medical benefits, limits on overtime hours, and nonprofit outreach to bring at-risk women into greater levels of employment keep families healthy and communities strong. From the influence of our first teachers to our business mentors to the teams involved in the supply chain, we believe in ethical fashion with positive social impact.